Category: email marketing
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Getting Started with Email Nurture Campaigns
Read more: Getting Started with Email Nurture CampaignsEmail nurture campaigns are effective ways to move casually interested prospects to customers. We look at what email nurture campaigns are, what they do, and how you can make one work for your business.
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What is a Subscriber Worth? (Really.)
Read more: What is a Subscriber Worth? (Really.)Follow this equation to find out what an email subscriber is really worth to your business, and use that information to make smart decisions about recruiting more of them.
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The FWD: Tag – Not Just for Your Grandpa’s Sexist Email Chain Letters
Read more: The FWD: Tag – Not Just for Your Grandpa’s Sexist Email Chain LettersWhile the use of email tags like RE: and FWD: have fallen out of use, our behavior hasn’t changed. That’s an opportunity.
