Data-driven social media strategy resources for NTEN participants

Following are some strategy notes, resources and tools for the participants of the Nonprofit Technology Network’s data-driven social media strategy webinar in September, 2014.

Thank you to NTEN for the opportunity to present.

Notes from the NTEN social media data webinar.

Setting your goals

• Hootsuite’s guide to social media goals
• Beth Kanter’s 25 SMART social media objectives

Tracking tools

• How to set up Google Analytics goals
• Microsurveys with Qualaroo
• Short, trackable links – Bit.ly
• Unique links for champions – Ted.com
• Bespoke analytics on Twitter, Facebook, Pinterest, LinkedIn
• Third-party analytics for Instagram (Iconosquare), and many others (Simply Measured)
• Google Alerts <3
• Hubspot’s Marketing Grader
• Social CRM AgoraPulse and social-capable CRM Salesforce
• Social listening tool Social Mention

Planning to innovate

• What is the best time to post on social media?
• How do I do my own tests?

Reporting

• Here’s a great example of social media reporting – How the Sundance Film Festival Used Social Media
• Data visualization tools Infogr.am and Google Charts

Your questions

Does gmail block Bit.ly links and categorize your emails as spam?
It did for a while but no longer does, according to MailChimp. My contact, an expert in email SEO, says there’s no evidence to suggest it’s still true.

Does anyone use Nation Builder as a CRM? What has been your experience?
Here’s Idealware’s advice, but CMSwire also wrote about Nation Builder. Nation Builder’s Organizing Director Emily Schwartz is actually part of the NTEN community – she might have some insights for you too.