click-through rate – LyndalCairns.com

Stand out from the crowd of emails with tags. Image: toddwmac, CC

Jun 04 2017

The FWD: Tag – Not Just for Your Grandpa’s Sexist Email Chain Letters

By Lyndal Cairns

While the use of email tags like RE: and FWD: have fallen out of use, our behavior hasn’t changed. That’s an opportunity.