covid-19 – lyndalcairns.com

SaaS Startups Still Flying Blind in Pandemic

Downturns are when great shifts happen in market share. That means huge opportunities for companies that are placed – or can become so – to reap the rewards.
Read more: SaaS Startups Still Flying Blind in Pandemic

marketing, saas, startups
Business in Crisis? Do the Next Right Thing.

When you’re in crisis and you can’t make long-term plans, experts say the best thing you can do for your business is to take it one step at a time and do the next right thing.
Read more: Business in Crisis? Do the Next Right Thing.

business strategy, marketing
Brand Leadership in a Pandemic

Thinking about shuttering your marketing program during the pandemic to see what happens? Your customers are watching and they need you to lead.
Read more: Brand Leadership in a Pandemic

brand marketing, marketing
How to Hire a Freelance Content Writer

So you’ve discovered you need help making your content plans come to fruition and you want to bring in an outside professional or team to help you out. Here are some things you should consider and tips for how best to set your new freelancer up for success.
Read more: How to Hire a Freelance Content Writer

content marketing, marketing
Event Canceled? Pivot Your Marketing to Content.

With in-person meetings, conferences, and other events nixed for the immediate future, online is the only way your customers are going to find you. That means that you need to double down on your content strategy. Here’s how you can do that.
Read more: Event Canceled? Pivot Your Marketing to Content.

content marketing, marketing