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Tag: digital marketing

A leader is shown to illustrate a blog about COVID-19 brand marketing.
Apr 15 2020

Brand Leadership in a Pandemic

By Lyndal Cairns

Thinking about shuttering your marketing program during the pandemic to see what happens? Your customers are watching and they need you to lead.

Stand out from the crowd of emails with tags. Image: toddwmac, CC
Jun 04 2017

The FWD: Tag – Not Just for Your Grandpa’s Sexist Email Chain Letters

By Lyndal Cairns

While the use of email tags like RE: and FWD: have fallen out of use, our behavior hasn’t changed. That’s an opportunity.

May 01 2017

Your Digital Strategy is Not Optional

By Lyndal Cairns

For many nonprofits, technology adoption isn’t hard. But are your tools just doing what they were built for, not getting the results that you need them to?

Jul 20 2014

Nonprofit Leaders, Your Time is Meow

By Lyndal Cairns

I’ll be spending the first part of September in a room with some of the nation’s best nonprofit minds.

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