Business in Crisis? Do the Next Right Thing.
When you’re in crisis and you can’t make long-term plans, experts say the best thing you can do for your business is to take it one step at a time and do the next right thing.
Tag: small business
Event Canceled? Pivot Your Marketing to Content.
With in-person meetings, conferences, and other events nixed for the immediate future, online is the only way your customers are going to find you. That means that you need to double down on your content strategy. Here’s how you can do that.
How to Find Your Content Voice
It’s natural for the founder or key staff to start the company blog in their voice but at some point, your blog has to grow up and build a voice of its own. Here’s how we do it.
What is a Subscriber Worth? (Really.)
Follow this equation to find out what an email subscriber is really worth to your business, and use that information to make smart decisions about recruiting more of them.
Recruiting? You’re Doing it Wrong.
We live in a capitalist economy and that means people work for money. We managers know that, we are doing it ourselves. And yet, we feel entitled to mess with people’s lives every time we have a new job opening? Bullshit.
Why bad Yelp reviews matter to your business
Yes, you’re busy. But marketing experts say you can’t afford to ignore social media. This is why.