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Category: public relations

A person has stepped in chewing gum and it's stuck to their boot in the middle of a road. Image: Gratisography
Sep 13 2023

How to own your mistakes, gracefully

By Lyndal Cairns

There’s no secret sauce to owning your mistakes in a corporate setting. The main thing is to step up, show up, and do what you can to help your company learn.

Dec 20 2013

Why bad Yelp reviews matter to your business

By Lyndal Cairns

Yes, you’re busy. But marketing experts say you can’t afford to ignore social media. This is why.

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