SEO – lyndalcairns.com

Getting Started with SEO-Friendly Cluster Pages

Writing authoritative content and organizing it sensibly is the top strategy for search engine optimization – or SEO. Developing a cluster page strategy is vital to remaining competitive for the keywords your customers use when searching for what you do.
Read more: Getting Started with SEO-Friendly Cluster Pages

marketing, seo
How to Get Your Content on the Front Page of Google

Your customers are busy IT decision-makers and they do not have time to look for you. So how can you get your content on the front page of Google and what are some of the trends governing content SEO as we approach 2020?
Read more: How to Get Your Content on the Front Page of Google

content marketing, marketing, seo
Google in 2014: Three Things Nonprofits Should Know

Big changes are afoot at search giant Google, with three big innovations changing the way nonprofits develop their websites and help their clients find them.
Read more: Google in 2014: Three Things Nonprofits Should Know

google analytics, marketing, nonprofit strategy, seo, Social media
Why bad Yelp reviews matter to your business

Yes, you’re busy. But marketing experts say you can’t afford to ignore social media. This is why.
Read more: Why bad Yelp reviews matter to your business

facebook, food, public relations, search, search engine optimization, seo, Social media, twitter, yelp
Why Your Facebook Page is Suddenly Eating It

Nonprofit Facebook page numbers are down. By a lot. What’s causing it, and what can you do about it?
Read more: Why Your Facebook Page is Suddenly Eating It

data, facebook, nonprofit strategy, search, search engine optimization, seo, Social media
Facebook data gets personal

Profile analytics are finally here! Here we try to make sense of our Facebook data and produce meaningful insights.
Read more: Facebook data gets personal

facebook, Lyndal Cairns, search engine optimization, seo, Social media
Don’t sweat the small stuff

Every nonprofit nerd wants to increase the number of people visiting their website. But you shouldn’t sweat small visitor numbers. Here are three reasons why.
Read more: Don’t sweat the small stuff

nonprofit strategy, seo, Social media, web development
When Your Data Lets You Down

Even a small site with relatively few visitors will have produced useful data, which should start to give you a picture of which people visit your site, why they have come and how they got there.
Read more: When Your Data Lets You Down

Social media

Tag: SEO